Introducing MixLux
Today I am excited to announce that EventSmith Entertainment has now become MixLux!
MixLux brings people together by curating the energy of spaces through music and light to create one-of-a-kind moments and lasting core memories for life’s milestone moments. MixLux aims to create environments where music lovers can celebrate with their people and feel like the rockstars they are.
MixLux is rooted in these core values:
Creativity: Our clients share the belief that creativity is important and should be valued in a world that often seeks to minimize it.
Elegance: A party can be both a rager and elegant, our experience guides us to the sweet spot.
Passion: Our best can only be achieved when we all care about the work to create it. If we lose passion we lose our ability to create our best.
Past, Present & Future.
EventSmith Entertainment was born as EventSmith Boston in 2017. I started this company to provide event DJ services mainly for weddings and social events. I was not happy with the general stereotype of a wedding DJ and wanted to make sure I could forge my own way.
I have always worked hard to learn more, attend conferences, network with those that inspire me and anything else that I could do to advance myself professionally and personally. In the past 2 years I have doubled down, invested greatly in developing processes and expanding my creative vision.
Instead of creating a company with multiple DJs, I realized that specializing in my skill sets of music curation and lighting design were where I needed to put my focus. Creativity is important, and I want that to be the focus of my business, to do that I feel that a boutique focus is the way.
Creating the right atmosphere involves multiple elements. I know that in the past my best events were those where the music hit just right; that we could create a vibe that was welcoming and inviting, elegant and impressive, but also bold and dynamic when the time was right.
I know that when I work with those who respect art, music, design, and most of all a great party that I can do my best work, and I only ever wish to provide my best.
What’s in A Name: 2 Words. Double Meaning.
Mix symbolizes both the act of a DJ mixing music, and the blend of music, Dj’ing and lighting into one experience.
Lux symbolizes lighting as it is a scientific unit of measurement defining the brightness of light, and is also a nod to an elevated luxury service.
What Does MixLux Offer?
My services through MixLux are not drastically changing but are more focused along with an emphasis on the ability to do lighting only events.
DJ
Weddings: Weddings will continue to remain the core of the business, We’ll still offer production for ceremony, cocktail hour, reception and dancing. Lighting will be included unless an outside professional lighting company has been hired.
Social: Social events that MixLux will be involved in may or may not have a dancing element, but will still have strong emphasis on vibe through music. Lighting will be designed to reflect the client’s vision (i.e. more atmospheric for events where there won’t be a dance floor).
Afterparty: This will be an all inclusive light and music offering. The goal is to provide an energetic experience after events that have live music. Often these events require flipping a room so this service will be designed to be transformative of the space, while also being able to load in and set up in short windows.
Lighting
The lighting division will focus on providing low profile, high impact designs whether they are incorporated into the DJ side or as a standalone offering. Smaller footprints is the goal here. I want people to notice the light and not large lighting structures in most cases. 85% of our lighting is fully wireless.
Elements: Below are the general styles of light that we will use. Not every event will use all of these.
Wash Lighting: The base of all designs will be used as both up and down lights.
Highlighting: Using pin spots we’ll highlight decor and focal points
Breakup: Using gobos to project patterns that create texture and depth
Tube Lights: Primarily to add dynamics and visual effects
Moving Head Lights: This style of light, while standard in the industry, is used sparingly or for larger scale or heavily music focused events.
Thank You.
At the end of the day, your DJ is still me Brian Smith. This is a small business with a small and trusted team that believes in being hands on.. I am excited for this next chapter and do have more plans to come. I appreciate everyone's support over the years, from friends, family, past clients and industry friends.
